SEO or search engine optimization is simply developing an effective system to bring targeted traffic to your website. Don't shy away from SEO just because you struggle with technical things. SEO isn't that technical, it simply involves knowing your keywords, creating informative keyword rich content for your website, posting on blogs and forums, writing articles, and getting links from other websites.

Traffic is the lifeblood of your website. And there is no better way to generate traffic to your website than to rank on the first page of search results. You don't need to be a techie to get your site on the first page of Google, it helps, but there are many things you can do to get your site ranked highly that need little technical skill. Here are some of them:

Know your keywords

It helps to know what words and phrases people type into search engines when looking for a business like yours. Don't skip keyword research or guess at keywords. Basic keyword research doesn't involve any technical skill at all. Simply write down all the words and phrases you can think of that relate to your business, product, or service, then use a keyword research tool to find out how many people search using those keywords and how much competition there is so that you'll know which keywords you will have more success with. Keyword research tools will also help you to discover related keyword phrases.

Write and submit articles

Write informative how to articles, submit them to article directories and include an author's resource box with links back to your website. Make sure that your anchor text - the words that people click on to go to your site - includes your keywords. They need to be the keywords people will use when looking for what you offer.

Search engines look at the anchor text used in links when deciding what keywords to rank your site for. When you use keywords as your anchor text rather than your website address it helps your site to climb in the search engines for those words and phrases.

Submit your site to directories

Links from website directories probably won't increase your website traffic but they will help to increase your page rank. Links from high Page Rank sites are very valuable and can help to increase both your page rank and your site's authority.

Start a blog

Having a blog can raise your visibility and introduce you to new customers. It's easy to add content to a blog each day, and search engines love fresh content. It's an easy way of creating links to your other content, and the more relevant links you have the better. If you are blogging about your niche, and including your keywords where the search engines like to find them, you will start to rank for relevant search terms and more people will find you.

Taking these simple steps will cause your site to rise in the search engine rankings and you will start too see an increase in traffic - without having to do anything techie!

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